National Commercial Bank in Saudi Arabia Implements Scala InfoChannel Digital Signage Network

Exton, PA (PRWEB) June 4, 2007 -- Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced that The National Commercial Bank (NCB) in Saudi Arabia, in collaboration with Scala Certified Partner (SCP) United Yousef Naghi Co. Ltd, has successfully deployed 40 of its branches with Scala InfoChannel Digital Signage Software.

The National Commercial Bank was the first bank established in Saudi Arabia and is today the largest bank in Saudi Arabia with 300 branches throughout the Kingdom with additional branches in Bahrain, Lebanon and the UAE. Some of its branches are dedicated exclusively to Islamic Banking services.

NCB had two main objectives they wanted to accomplish: communicate more effectively to their employees and improve the corporate image of the bank.

The implementation of the digital signage system provided a platform for NCB to better communicate with its employees, educating them about the bank's products and services and enhancing the service they provide to their customers. As customer satisfaction increases the digital signage system provides branded messages aimed at providing uplift in sales by informing customers about the varied products and services the bank has to offer.

NCB's digital signage network is centrally managed from its corporate headquarters. Twenty plasma screens distributed around the corporate headquarters provide employees relevant corporate messaging and creates a corporate community within the corporation. Content is created, under the direction of the bank's management, by SCP United Yousef Naghi Co. Ltd using text, graphics, still images, and animations. The 42-inch screen distributed throughout the bank's branches display content about bank services, special bank promotions, relevant news headlines and more.

"After the success of implementing this Dynamic System," says Rami Badran, General Manager of the PRO-AV & Multimedia Projects Division within United Yousef Naghi Co. Ltd, "the banks objective is to grow the network in all 300 NCB branches within three years time."

"Because Scala's InfoChannel support of the Arabic language, we have noticed a growing demand for Scala InfoChannel in the Middle East," says Alain Bodenstedt, Scala's Regional Executive Eastern Europe, Middle East and India.

"Because of Scala's global business model, unique in the Digital Signage industry, Scala provides a state-of-the-art software platform that allows banking establishments around the globe to reach their customers with focused messages about banking products and services," says Gerard Bucas, President and CEO Scala Inc.

About Scala, Inc.
Scala, Inc., the world's largest provider of software for digital signage software used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Rabobank, Philip Morris, IKEA, Bloomberg, Burger King, Warner Brothers, Shell, Esso, Ericsonn, The Life Channel and many more. Since InfoChannel is field proven, scalable, and easy to manage, it is the platform of choice for digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, interactive touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, employee TV and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at www.scala.com.

About United Yousef Naghi
PRO-AV, is a subsidiary of United Yousef Naghi. Mohamed Abdulwahab Naghi founded the Yousef M. A. Naghi & Sons Group back in 1911. He started a small distribution business in Jeddah with particular attention to innovative marketing.

Today Mr. Naghi's four sons jointly manage the group. United Yousef Naghi has activities in the following major market sectors:
- Automotive
- Consumer Goods and Foodstuffs
- Electronic and Electrical Goods
- Operation and Maintenance
- Services
- Catering and Restaurant Operations
- Retail Outlets
- Perfumes, Cosmetics and Personal
- Care products
- Pharmaceuticals, Medical Technologies and Services
- Transportation
- Foodstuff Production and Packing
- Insurance & Risk Management
- Services

It's the policy of PRO-AV to achieve superior customer satisfaction by providing quality integration and high-end solutions that exceeds customer requirements in a consistent manner in order to build a partner relationship with customer as well as with supplier.

PRO-AV's mission statement is: "Supplying world's latest technology and highest quality products and integrated solutions with reasonable cost to our customers".

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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